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TOWARDS INTEL 2007

Milan (Italy) - After 30 years INTEL splits up. The show will take place from February 6 to 10, 2007 in the new Milan fair district (Fiera Milano Tech) in Rho with a new policy of positioning and development. This is the goal of the Fiera Milano Tech new strategies aimed at offering to the market more international business events in line with all operators' requirements. Therefore in 2007 the "New INTEL" will launch a new show project based on two specific identities:

- Lighting and Building
- Power and Factory

Each one will be supported by special promotional programmes to better achieve the interest targets of different sectors and characterized by two new brands. For this activity Fiera Milano Tech will be supported by a leading international communication agency. Among the Fiera Milano Group's strategies there is the union of more events belonging to a unique system for the visitor's and exhibitor's benefit. The "new INTEL" will be held in parallel with BUILD UP EXPO – United Projects for Building, a new show dedicated to design and architecture organized by Rassegne S.p.a. This is aimed at developing all synergies between the INTEL professional world and the visitor targets of Build Up addressing architecture projects, great public and private customers, interior decoration and innovation.

For further information please visit www.fieramilanotech.it

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